Visual Merchandising - Plan Your Stores in 2D + 3D
visual merchandising

Drive sales with streamlined digital Visual Merchandising.

Plan your stores visually in 2D or 3D in the cloud. Message stores with visual guides and track the success of implementation.  

Complete the feedback loop with in store analytics.
01. Plan

Plan and create planograms.

Up to 80% of time saved when planning stores.

Save time, maximize sales, and establish clear branding rules when creating store guidelines digitally.

All brand assets in one place.

Centralize your marketing, brand, and product assets in one location. Ensure every user can access the most up-to-date content faster than ever. Add all necessary assets, including marketing and promotional material to your product catalog. Allocate content to chosen markets and stores.
  • Custom online catalog
  • Connection to internal information systems
  • Product and market allocation

Build planograms in 2D and 3D.

Create planograms with standard 2D linear shelving, complex fashion or makeup stands with fully modelled 3D stores. All brand assets are available and personalised according to markets and store configurations. No matter what industry you’re in: luxury, accessories, shoes, food & beverage, and more, IWD adapts to you.
  • User-friendly drag & drop interface
  • Lifelike 3D Environments
  • Guidelines export (HTML, .csv, etc.)

Optimise product placement.

Retrieve products, fixtures and other brand assets included in the guideline directly from the catalog. Control the availability of both products and guidelines for each market. Locally, users will be able to adapt with their current product assortment and/or actual store space.
  • Worldwide assets in one online platform
  • Local product catalogs and store listings
  • Accurate in-store execution instructions
  • Stock capacities and sales forecast
02. execute

Execute in-store directives.

Do you know what’s happening in your stores?

Stay on top of in-store execution and provide the ideal customer experience. Ensure field staff implements guidelines and promotions correctly so that your stores appear and perform the way you intend them to.

Share guidelines to markets and stores.

Use planograms to present your brand’s offer and negotiate the optimal retail space for sell-in with clients.Include guidelines in the agreements to showcase the desired optimised brand implementation. Easily send optimal guidelines to local marketing teams for implementation.
  • Guidelines adaptable to local market needs
  • Local product catalogs and store listings
  • Stock capacities and sales forecast

Implement your stores.

Associate guidelines to POS allowing stores to access only the locally-adapted instructions.
  • Planograms linked to stores
  • Accurate in-store execution instructions
  • Stock capacities and sales forecast

Check store compliance.

Access guidelines and instructions directly in the field thanks to the IWD mobile App. Once the Field staff, Sales Area Managers, Visual Merchandisers have finished implementing brand directives, they can submit pictures for approval. Field staff can also answer surveys and relay up to date store inventory and stock data.
  • Seamless communication between headquarters and field
  • Surveys, audits, pictures and chat all in one place
  • Editable store reports

Communicate with headquarters.

Visualise all your stores or get one store’s details: guidelines, inventories, photos, floorplans, store staff, previous visit reports, etc. Collect a wide variety of data: activity reports, shelf-space surveys, fixture inventories, maintenance or stock shortages.
  • Live and accurate feedback from the field
  • Online / Offline Mode
03. Analyse

Analyse store performance.

Does your merchandising strategy actually work?

Constructing your sales reports with IWD will allow you to show calculated and visual analysis to formulate actionable intel for your next merchandising cycle. Efficiently develop recommendations to anticipate your customers’ next moves and deliver the right offers in the right place.

Optimise store implementation.

Receive photos from all stores and oversee execution in real time. Approve, support, and identify best practices to stimulate the teams.
  • Feedback on guidelines
  • Viewable competitors and store environment

Analyse sales data.

Integrate sales data to visually analyse shelf, fixture or store zone sales performance. Identify slow movers and top performers to optimise recommendations and increase sales.
  • Levelled sales metrics on the product level, category level, shelf level or store zone
  • Heat map (red: hot spots, blue: cold zones)

Efficiently and effectively develop strategies.

Now that your strategy is implemented in store, receive photos from all your point of sales and oversee execution in real time. Approve, support, and identify best practices to stimulate the teams. Efficiently develop recommendations to anticipate your customers’ next moves and deliver the right offers in the right place.
  • Visualise the effectiveness of your merchandising strategy
  • Check compliance
  • Suggest alternatives
  • Define best practices
  • Improve your recommendations for your next merchandising cycle